Louis XIII Goes Digital with ”Quest for A Legend”

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Louis XII decanters

Louis XII decanters

Louis XIII cognac celebrates its 140th anniversary and launches a worldwide digital campaign “Quest For A Legend” searching for the rarest Louis XIII decanter in Singapore, Malaysia, India and the Philippines from 3 February to 31 March 2015.

Louis XIII was created in 1874 and set its footprint in the US in 1876 and Asia in 1881. Containing a complex blend of 1,200 eaux-de-vie in an exquisite decanter, this luxurious cognac has been enjoyed for over a century.

Quest for A Legend will start in Singapore, Malaysia, India and the Philippines before moving on to other parts of the world.  #QuestforaLegend and #LouisXII

The packaging for Louis XIII has also evolved since the birth of the cognac. In the late 1930s, Louis XIII was sold in red velvet boxes. In 1940s and 1950s, Louis XIII was sold in Europe in a wicker basket while in the US a green velvet box was used. The packaging was then changed into a white box then a red, oval box in 1960s. A red octagonal box was introduced in 1970s and in the 80s and 90s, a red treasure chest was introduced. The current Fluer de Lys Crystal stopper was introduced in the 1980s.

To participate in Quest for A Legend, send in details and photos of your Louis XII bottle via SMS text, Whatsapp or to your local Remy Martin office. You can also submit online at www.louisxiii-cognac.com. The Brand Ambassadors in each country will visit you to assess your unopened bottle of Cognac. The unopened bottle must have at least half of the original cognac remaining in the bottle. You can submit more than one bottle for the competition.

Other terms and conditions to note. You have to be the legal owner of the bottle and must be the citizens or residents of the participating countries. You have to be 18 years and above or at least 25 in India.

The attractive prize includes:

  • Two return Business Class air tickets
  • Two first class return train tickets between Paris and Angouleme
  • Car pick up transfer to the Estate
  • A hosted lunch at the Estate
  • Guided Tour of the Estate, grounds, cellars and distillery
  • A tasting of Louis XIII and Dinner
  • One night’s accommodation in the Cognac

Visit www.louisxiii-cognac.com for more information.

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