Martell marks the Year of the Horse with a refined Lunar New Year programme that brings together limited-edition cognacs, an immersive public pop-up, and a Chinese New Year dining series across three of Singapore’s established Cantonese restaurants. Rooted in symbolism, craftsmanship and festive tradition, the celebration reflects the House’s long-standing association with the Horse as a symbol of audacity, movement and freedom of spirit.
Limited-Edition Martell Cordon Bleu and VSOP for Chinese New Year 2026
Martell introduces limited-edition designs of Martell Cordon Bleu and Martell VSOP, created specifically for Lunar New Year gifting and celebration.
The designs are developed in collaboration with acclaimed Chinese artist He Datian, known for his expressive horse calligraphy. His artwork, inspired by the Chinese character for Horse, ‘馬’ (mǎ), appears across both bottles, capturing the vitality, motion and symbolism of the noble animal.
Key details:
- The visual language uses dynamic brushstrokes in red, electric blue and gold, reflecting movement, vitality and auspiciousness.
- Martell Cordon Bleu’s design echoes depth and complexity, while Martell VSOP’s overlapping imagery reflects its bold, fruity profile
The limited editions will be available during the Lunar New Year period at selected retailers islandwide, including at The House of Martell pop-up and selected FairPrice outlets, as well as the Pernod Ricard official store on Shopee.
The House of Martell Pop-Up at ION Orchard
Extending the celebration beyond the bottle, Martell presents The House of Martell, a public pop-up inspired by the Chinese New Year tradition of house visiting (拜年).
| Detail | Information |
|---|---|
| Location | ION Orchard, B4 Indoor Atrium |
| Dates | 5 to 12 February 2026 |
| Time | 11am to 9.30pm daily |
| Admission | Complimentary |
Inside the pop-up, visitors experience:
- A large-scale sculptural installation inspired by the calligraphic Horse motif,
created in collaboration with He Datian - Martell-infused mandarin sorbet and bespoke cocktails at selected times
- Customised Chinese New Year couplets created with calligraphers
- A showcase of Martell’s limited-edition cognacs and selected house expressions
A dedicated cellar space also spotlights L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval, part of the House’s annual zodiac series. Each release is limited to 500 individually numbered bottles worldwide, crafted from some of the rarest eaux-de-vie in Maison Martell’s reserves.
Flavours of Martell. Chinese New Year Gastronomy Series
Running alongside the retail and pop-up activations is the second edition of Flavours of Martell, a Lunar New Year gastronomy series that integrates Martell cognacs directly into Chinese cuisine rather than treating them purely as pairings. The series runs from 4 February to 3 March 2026.
Each restaurant offers a dedicated Chinese New Year menu that incorporates Martell Cordon Bleu, Martell VSOP and Martell Chanteloup XXO into sauces, broths and desserts, adding depth, warmth and complexity to time-honoured Cantonese dishes.
Overview of menus
| Restaurant | Price per pax | Style |
|---|---|---|
| Peach Blossoms | S$328++ | Contemporary Cantonese with cognac-infused courses |
| Summer Palace | S$368++ | Classic Cantonese cuisine subtly refined with Martell |
| Royal China | S$238++ | Traditional Cantonese flavours with modern accents |
Martell’s Lunar New Year programme stands out for its breadth and coherence, linking symbolism, artistry, dining and gifting under the same narrative of the Horse. From limited-edition bottles to a public pop-up and restaurant collaborations, the house positions cognac not just as a celebratory drink, but as part of the wider Chinese New Year experience.
Photos credit: Pernod Ricard