Marks & Spencer Collaborates with Breast Cancer Foundation

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Marks & Spencer Wheelock Place

29 May 2012, Singapore – With around 1,400 women diagnosed with breast cancer, retailer Marks & Spencer decided to help raise awareness of breast cancer in a new collaboration with the Breast Cancer Foundation.   Marks & Spencer will run year-round activities to educate and engage women in staying in the pink of health.  Breast health facts brochures have been strategically placed in the lingerie and women’s departments while OCBC Robinsons Cardmembers went aboard a Mammobus parked onsite from 18 to 20 May for their mammogram screenings at a subsidised rate.

 

“2012 is shaping up to be an exciting year for us, with the opening of our Wheelock Place flagship as well as our very first breast health awareness campaign with Breast Cancer Foundation. We want to call attention to the number one form of cancer that strikes Singaporean women and reach out to women to highlight the importance of breast health and early detection. We are proud to support this cause and work together with Breast Cancer Foundation to raise awareness,” said Ms Donna Chua, General Manager, Group Marketing Services, The Robinson Group.

 

Men too play an important role in raising awareness that there can be life after breast cancer, if detected early.  Breast Cancer Foundation is one of the few breast cancer advocacy groups int he world with a dedicated Men’s Support League.  This league emphasises men’s role in this effort.

Facts about Breast Cancer

1. Breast cancer is the most common cancer among women in Singapore and makes up almost one-third of all cancers among women.
2.       Breast cancer affects 1 in every 17 women in Singapore.
3.       The risk of breast cancer increases with age. Breast cancer is most common among women between the ages of 50 and 59 years.
4.       Approximately 1,400 new cases of breast cancer are diagnosed each year.
5.       More than 300 women die of breast cancer each year.
6.       The most common sign of breast cancer is a lump in the breast that is painless.
7.       Breast cancer treatment and survival rates in Singapore are comparable to those in developed Western countries.
8.       Advanced stage breast cancer remains more common in Singapore than in other Western countries.
9.       Early detection and treatment save lives. Women between the ages of 40 and 49 years are encouraged to go for mammogram screening once a year; those older than 50 years, once in every 2 years.
 

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