Singapore Airlines is supporting and collaborating with leading Singaporean Brand’s to offer unique on-ground and in-flight experiences through a new Singapore Showcase initiative.
Promoting Singapore’s Hawker Culture
SIA has worked with renowned Singapore based hawker Brand’s to enhance the airline’s popular local fare options. These include Michelin Plate hawker Boon Tong Kee’s Chicken Rice, Michelin Guide Singapore (Bib Gourmand) award recipients Bismillah Biryani Restaurant’s Chicken Dum Biryani and Song Fa Bak Kut Teh. Other hawker dishes that will be featured include Qiu Lian Ban Mian, Singapore Top Heritage Food Award 2020 winner Kok Kee Wonton Noodles as well as the famous Beach Road Prawn Noodle. Before this, Singapore Airlines has been serving Bak Chor Mee, Laksa, Mee Siam and Nasi Lemak onboard with some available on its Book the Cook service. A particular favourite is the soup Bak Chor Mee I had on my flight from Singapore to Düsseldorf.
Each hawker dish will be available on rotation on the in-flight menu in First and Business Class on selected flights departing Singapore from September 2021. Singapore’s Hawker Culture was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2021.
“Chicken rice is synonymous with Singapore’s hawker heritage, and Boon Tong Kee is extremely honoured to be offered this rare opportunity to have our chicken rice featured on Singapore Airlines’ flights. This collaboration with such a world-renowned and trusted brand like SIA would undoubtedly create greater awareness of not just Singapore’s chicken rice, but more importantly Singapore’s Hawker Culture.”Mr Jason Thian, Director of Boon Tong Kee
Singapore Airlines’ Signature Scent
Singapore Airlines with local artisanal perfume label Scent by SIX to design a signature scent, Batik Flora, by Singapore Airlines. The unique sensory experience with floral notes from six flowers from the airline’s batik motif will leave customers something to reminisce about their journey when they fly with SIA. The six flowers include the Aquatic Ginger, Common Dianella, Seashore Purslane, Simpoh Lak, Urania Nervosa and White Kopsia.
Batik Flora by Singapore Airlines will be progressively introduced at key customer-facing SIA locations from October 2021, starting with the SIA Service Centre at ION Orchard, as well as the redeveloped SilverKris Lounge at Singapore Changi Airport Terminal 3 when it opens. The range of reed diffusers, pillow mists and an Eau de Toilette fragrance will be available for sale exclusively on KrisShop.com from October 2021.
“It has been an honour working with Singapore Airlines to create their unique signature scent. This unique sensory experience would enable Singapore Airlines’ customers to reminisce about their journey with them.”Mr Jason Lee, Founder of Scent by SIX
Singapore-Produced Entertainment for KrisWorld
SIA is collaborating with local media production and distributor companies such as Encore Inflight, Mediacorp and MM2 Entertainment to spotlight locally directed and produced media. These will be made available from August 2021 on KrisWorld, SIA’s inflight entertainment system.
Movie titles include 7 Letters, 15 Short, ADAM, Ah Boys to Men 4, Ah Kong, Ah Ma, Apprentice, A Yellow Bird, Forever Fever, Home Run, Ilo Ilo, Invisible City, One Leg Kicking, The Reunion Dinner, The Teenage Textbook Movie, The Wayang Kids, Tiong Bahru Social Club, Wet Season and Wonder Boy amongst others.
You can also watch television series such as the entire season of The Little Nyonya, Food Empire Season 2, Raffles: Remaking an Icon amongst others.
Artists you can tune in to on KrisWorld audio include Gentle Bones, Tanya Chua. Lincoln Li, Jeremy Monteiro, Kelly Poon, MICapella, The Sam Willows, Ling Kai, The Facade, Yoda Huang. Tune in to podcasts by Forseeable and socialservice.sg