15 May 2011, Singapore – The Travel Malaysia fair was back this weekend at the Singapore Expo Convention and Exhibition Centre Hall 4A for two days on 14 and 15 May 2011 with close to 100 exhibitors with over 160 booths. Organized by Express Bus Agencies Association (EBAA), this year’s Travel Malaysia fair is the eight edition. Travel Malaysia is specially dedicated to promoting and selling Malaysia as a holiday destination.
24.6 million foreign tourists visited Malaysia last year which is a 3.9 per cent increase compared to the year before. Singapore remains the largest tourist generating market in 2010. More than 13 million Singaporeans visited Malaysia last year which constituted to 53 per cent of Malaysia’s total tourist arrivals, contributing to RM28.4 billion in receipts.
It was officiated yesterday morning at around 10.30am where the Ambassador of the High Commission of Malaysia in Singapore, His Excellency Dato’ Md. Hussin Nayan, graced the event and officiated the opening of Travel Malaysia 2011.
Guests at the officiating ceremony were treated to a visual display of cultural song and dance.
The Malaysia Homestay Programme, introduced in 1995, has garnered wide publicity and interest internationally. This programme allows local and foreign visitors to enjoy a unique and authentic Malaysian experience that encompasses village or kampung lifestyle, culture, agriculture and cuisine. 10 booths under Tourism Malaysia were taken by 16 homestay operators at Travel Malaysia 2011 to promote various value-for-money tour packages that offer interactive activities.
In 2010, close to 196,500 people took up homestay tour packages, of which 49,126 were foreigners. Singaporeans made up 52.5percent of total foregign homestay tourists. Through the Malaysia Rail Tourism programme, homestay tours are packaged with rail journeys to give Singaporeans an enriching experience throughout their journey to the participating homestays.
The target set by Malaysia this year is 25 million tourist arrivals – especially high yield tourists from medium and long haul destinations while maintaining growth for arrivals from ASEAN member nations. The Malaysian government has ambitious targets of 36 million tourist arrivals and RM168 billion in receipts by the year 2020.
Malaysia was recognized as one of the world’s leading tourism destinations. It made it into the 2009 top ten countries with the highest international tourist arrivals. Malaysia was also in the top 15 countries in terms of global tourism receipts.
Photos from the Travel Malaysia 2011 Fair.
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