Visa Destination has launched in Asia Pacific with Thailand being the first market. Visa Destinations connects cardholders to curated and unique destination-led experiences and offers, helping them plan and experience trips around what matters most to them.
Through Visa partnerships with hospitality, dining, entertainment, and transport partners, the programme unlocks exclusive access, premium privileges and locally distinctive experiences that bring cardholders closer to the character and rhythm of each destination in Thailand. The programme is currently live in Paris, London and Dubai. Other cities to follow include New York, San Francisco, Miami, Mexico City, Toronto, Italy, and Singapore in the coming months.
In Asia Pacific, VisaNet data shows nearly US$180 billion in travel spend. That’s more than 17% of total Visa card spending in the region. With higher fuel costs and airspace disruptions, travel demand is still resilient, shifting towards shorter-haul, intra -regional travel. Destinations that combine strong connectivity with a rich mix of diverse experiences are capturing the growing share of demand.
| Feature | What Travellers Can Expect |
|---|---|
| Curated Travel Experiences | Access to curated experiences across hospitality, dining, wellness, shopping, entertainment, and transport through a dedicated digital platform |
| Cultural & Local Experiences | Enjoy location-based cultural experiences such as the Songwat Experience in Bangkok, featuring heritage architecture, local food culture, and creative community spots while supporting local merchants through digital payments |
| Exclusive Merchant Partnerships | Special privileges and offers through partnerships with leading local and regional merchants |
| Seamless Planning & Booking | Easy digital discovery and booking experience designed to simplify trip planning and reservations |
| Premium Cardholder Benefits | Additional privileges and tailored travel perks for Visa Infinite and Visa Signature cardholders |