14 November 2011, Singapore – The new LG ARTCOOL Platinum premium air conditioners targeted at the luxury home furnishing market with market leading aesthetics. Going with the tagline “Beyond Art”, the series exudes elegance while delivering trademark features synonymous with the LG brand such as energy efficiency and quiet operation. Built with the form to “Blend In”, the LG ARTCOOL Platinum comes in pure white which generally suits any interior décor, and the bold black with the world’s first mirror finished design that sets it apart, bringing a new dimension of customization to décor conscious home-owners who want something more than just cooler and cleaner air.
“Just walk into any air conditioner showroom and you will see multiple walls filled with predictable white boxes. With the ARTCOOL Platinum series, we intend to be the first in the region to break away from that trend,” said Mr. James Park, Managing Director at LG Electronics Singapore. “Buying an air conditioner should be about more than just adding an extra appliance to your home.”
The new LG ARTCOOL Platinum series will be available from early November 2011. Prices will vary depending on installation requirements, but expected retail prices will range around S$2,700 to S$4,300.
In conjunction with its new LG ARTCOOL Platinum series launch, LG is introducing the ARTCOOL Premium Smart Service (APSS) application for Apple and Android smartphone users. A first in the Singapore market, LG’s APSS puts within-the-day customer service at a user’s doorstep with the simple touch of a button.
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