Diageo Global Travel has launched the Johnnie Walker Blue Label Pop-Up at Changi Airport Terminal 3. Singapore is the first in Asia to launch the stunning new Johnnie Walker Blue Label experiential hub. Travellers can immerse in the luxury world of Johnnie Walker Blue Label to discover what the brand has to offer.
Discover the whisky at a bespoke sampling bar and product discovery area. Enjoy an immersive and multi-sensory experience, aided by LCD back-wall displays and surround sound headphones. A gifting station allows travellers a hand-crafted personalisation experience with bespoke gift wrapping and customised luggage tags.
Travellers at Changi Airport can pre-order the bottle on iShopChangi.com before flying. They can collect the purchase at the iShopChangi Collection Centre when they depart.
The trinity partnership with Changi Airport and Lotte connects Johnnie Walker with luxury shoppers at the airport, shares Sandra Tassilly, Diageo Global Commercial Director for APAC, MENA and India.
The new Johnnie Walker Blue Label activation will be available until 11 August 2022.
