New Moon Heralds Year of the Rat with #NewMoonTrickEye Bus Stop Panels

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New Moon photo

With the year of the rat approaching very soon, New Moon Abalone, Singapore household brand established since 1959, has used bus stop advertising to increase engagement and fun. Up since 26 December 2019 till 22 January 2020, you can visit one of the many bus stops island-wide to pose with the 3D optical illusions and snap photos while waiting for your bus.

Top 3 most creative photographs may even get picked for a chance to win 1 year supply of the New Moon abalones. That’s 2 cans of New Moon Australia Abalone in Sea Salt Brine and New Moon Australia Abalone Imperial Braised per week for 52 weeks in a year.

Bonus prizes are also given out for the first 3 weeks. 1 winning entry will be selected based on a mystery theme. That’s more chances to win more abalones. The first two weeks have passed so you still have the last submission window from 9 to 15 January 2020. All you need to do is take a photo with the New Moon Trick Eye Bus Stop Panel and tag @NewMoonSG with the hashtag #newmoontrickeye on Facebook/Instagram/TikTok.

New Moon at FairPrice Xtra and Giant Hyper

New Moon photo

For this period, New Moon has also installed 1.5m tall Prosperity Cats at FairPrice Xtra outlets in Hougang One, Sports Hub and Changi Business Park and at Giant Hyper Tampines WRS. More photo opportunity. Tag @NewMoonSG and #NewMoonProsperity on Facebook, Instagram and Tik Tok and New Moon will donate S$1 to local charity SPD for every eligible post during the campaign period that ends 31 January 2020.

New Moon photo

New Moon will be giving out 68 sets of New Moon bundles, consisting of 1 New Moon Australia Abalone Imperial Braised, 1 New Moon Australia Abalone in Sea Salt Brine, 2 New Moon pastes and 1 New Moon Superice to 68 winning posts. Eligible entries from Facebook, Instagram and Tik Tok will be randomly selected from the hashtag #NewMoonProsperity for a chance to win the bundle sets. 

New Moon also pledges $1 donation for the purchase of New Moon Abalone, gift Sets and prosperity pot at the 3 FairPrice Xtra outlets to SPD. Campaign donation will be capped at $20,000. 

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