– International Chinese Language Travel Web Magazine launches today

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10 November 2010, Singapore – Four travel enthusiasts who have travelled to more than 50 countries launched to share their real travel experiences and hope to inspire travel-loving Chinese literates aroung the region to take their first step. This Chinese language travel/lifestyle web-magazine debuts today.

City Chain Watches worth S$3,000 in total to be won

To commemorate the launch, City Chain watches worth S$3,000 in total will be given away to readers who share any of the articles through Facebook and readers who leave a comment on site from 14 November to 12 December 2010.

In its World Travel Trends Report 2009/2010, ITB Berlin, the leading travel trade show, indicated that with 14 million trips, China is in second place in the ranking of outbound travel among Asian markets, behind Japan with 18.1 million. Taiwan follows is in fourth place, generating 9.6 million trips, Singapore is in sixth place, generating 5.9 million trips and Malaysia is in seventh place with 4.2 million trips.

Anecdotal evidence suggests that Chinese-speaking travellers prefer package trips because of a language barrier preventing them identifying places to travel. They are often too ashamed to ask questions when they are in a foreign destination.

Travel enthusiasts, who are more comfortable with Chinese language and are seeking travel content in their mother-tongue before embarking on a free-and-easy adventure, can now turn to There they will find writers’ real-life travel experiences, unbiased travel information, and useful travel related tips, from weather reports, currency exchange, transportation tips to how to survive navigating Charles de Gaulle airport.

Aimed to promote free-and-easy travel, a key feature of is recommended travel itineraries based on real journeys writers have experienced, enabling the uninitiated to realize their travel dreams and take the next step from guided tours. is more than just a travel web-magazine. It is also a platform for these four life-long friends to get together in the virtual world to share their common love of travel and writing. Ling Doh Kin, former public relations professional now turned full time traveller, Yeap Chen Hwa, ballet instructor and Arts & Media PhD candidate, Joshua Lee Yik Ching, biomedical engineering PhD candidate, and Ling Sing Yuen, full time university student are the people behind©. These friends are now based in Singapore, Australia, New Zealand and Germany respectively.
Ling Doh Kin commented: “We have known each other for more than 15 years and have been travelling since then. I’m most delighted that enables us to get together again although we are now world’s apart, and we can share our real-life travel experiences with those who also seek to travel.”

Joining the team as Editor is established scriptwriter, columnist and published author Agnes Chee who is based in Hong Kong. In her professional writing career, Ms. Chee has interviewed celebrities such as Faye Wong supermodel such as Liu Wen for national and international media.

“I’m most inspired by the passion of these four well-travelled individuals whom I’ve known in the recent years. When I was approached to contribute my travel stories, I agreed without hesitation!” said Ms. Chee.

In addition to travel stories and itineraries, also reports on the latest news in the tourism industry as well as travel-related lifestyle products.
“We have travelled overseas and know what’s useful to take and what’s best to leave behind,” said Joshua Lee who has toured the world. “Travelling is both art and science and packing your bag is the origami of travel! I would love to share my experiences through!” Mr. Lee added but was interrupted by the enthusiastic founder, Mr. Ling, “we have had more than our fair share of mishaps, like having passports stolen in Europe, so we know how to deal with these situations!”


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