China Daily has launched “China Bound”, an English-language tourism resource for international tourists. Visit for travel inspirations, and check out personalised itineraries, book tickets, and share travel stories.
The English-language website operates through a website, mini=programmes, AI and overseas social media. The main site features four sections – “Travel Destinations”, “Itinerary Planning”, “Must-buy Items”, and “Must-Try Food”. It is optimised for desktop and mobile devices. City and regional sub-sites include feature columns such as “Uniquely in (City)”, “Pre-trip Knowledge”, “Specialty Cuisine”, “Popular Attractions”, “Must-buy Items”, “Hotel Accommodation”, and “Festive Activities”. These will gradually expand to cover more popular and unique tourist destinations.
Mini-programmes on Alipay and WeChat enhance convenience while travelling in China. Ant Digital Techologies Alipay mini-programme integrates translation, transport and hotel booking, ticketing, currency exchange, and online payment. Search for “China Bound” on Alipay.
The chatbot on the site supports multilingual smart interactions. It can customise itineraries, check real-time traffic, and receive cultural background explanations.
China Daily plans to work with national cultural and tourism bodies, museums and other cultural venues, as well as related service providers to offer verified information, on-the-ground experiences and human-centred storytelling, alongside a one-stop set of services designed to be practical and personalised.