The Singapore Tourism Board and Expedia have inked a two-year global marketing partnership to stimulate local tourism industry and strengthen Singapore’s position as a destination of choice when international travel can resume.
The 10 overseas markets include Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and United States.
The partnership includes offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns.
The Singapore Tourism Board, Enterprise Singapore and Sentosa Development Corporate launched the SingapoRediscovers campaign in July 2020, to encourage locals to rediscover Singapore and support our home-grown tourism and lifestyle businesses.
Singapore residents can book domestic holiday bundles, attractive staycation offers, attractions and tours that cater to a variety of interests and budgets from now till April 2021. Content that spotlights Singapore’s unique local highlights and hidden gems in 10 of Singapore’s key precincts will be hosted on a STB-Expedia SingaporeRediscovers campaign landing page. These include Chinatown, Kampong Gelam, Little India, Joo Chiat-Katong, Orchard Road, Marina Bay, Civic District, Sentosa, Changi-East Coast and Mandai-Kranji.