We Look Forward to Seeing You In the Air Again. This is Singapore Airlines‘ new brand campaign that kicks of today with a 30-second video on the airline’s website, Facebook, Instagram and YouTube pages. This brand campaign coincides with the year-end travel season as well as the recent opening up of travel routes. The airline recently introduced Vaccinated Travel Lane flights after the Singapore government announced the participating countries.
A group of travellers levitate as they make their way to Changi Airport. The weight of restrictions lifts from their shoulders as they float through the airport. Travellers navigate the new and reimagined customer journey. The video ends with travellers comfortably settled in their seat in the Airbus A380.
This new brand video showcases the airline’s promise to customers. Travellers can continue to enjoy an enhanced travel experience. even with the many changes Covid-19 has brought. SIA continues to provide a seamless customer experience, especially when travelling in the new normal.
The video features elements from the new sonic signature, the Sound of Singapore Airlines, which was based on the airline’s new batik motif.
The video also debuts to a global audience via online and international broadcast channels. The campaign will also be extended to print advertisements and out-of-home media.
“There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again. We understand that during this time, some may still be concerned about the in-flight and on-ground experience. With this video, we hope to reassure our customers that their well-being is our utmost priority, and that we significantly enhanced the travel journey with their comfort in mind to welcome our customers back on board!”Ms Lau Hui Ling, General Manager Brand and Marketing, Singapore Airlines
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The passenger doesn’t settle into an A380 seat but one from A350. Those seats are not used in A380 fleet. Epic failure from SIA marketing not knowing the difference it appears!