BTS’s new anthology album Proof was embraced by fans on Twitter when it dropped on 10 June 2022. There were over 22 million Tweets on launch day with most of the tweets happening from midnight to 1am ET on 10 June when Proof was released with 3 million Tweets in just one hour.
South Korea, US and Indonesia fans were the loudest on Twitter. #KpopTwitter Conversations on Twitter came from around the world including the Philippines, India, Japan, Mexico, Brazil, Thailand, and Peru.
Twitter launched custom emojis for fans to join in the festivities. A grey-coloured BTS symbol could be included by using hashtags #BTS and #방탄소년단. #BTS_Proof would activate a special Proof emoji. #YetToCome and #TheMostBeautifulMoment would activate emojis too. Additionally, @TwitterMusic also changed its header to a BTS concept image, bio to #BTS_Proof and name to ‘Twitter Music is listening to BTS “Proof“‘ to promote the new album.
Thanks for having us at the White House! It was a huge honor to discuss important issues with @POTUS today. We're very grateful for #BTSARMY who made it all possible.🫰💜
— BTS_official (@bts_bighit) June 1, 2022
#BTS #방탄소년단 #BTSatTheWhiteHouse pic.twitter.com/PZd8Ox2Kea
“Be it to celebrate new albums, or to cheer them on at important occasions, the #BTSARMY has always stayed close to the band on Twitter. Just weeks ahead of their comeback, BTS made a trip to Washington, D.C., paying President Joe Biden (@JoeBiden) a visit to discuss anti-Asian hate crimes, sending hashtags like #BTSatTheWhiteHouse to the top of Twitter trends worldwide. With our various features and activations, we will continue to connect BTS and the fans, helping them to celebrate moments no matter where they may be in the world.”
YeonJeong Kim, Head of Global K-pop Partnerships at Twitter