Every Chinese New Year, the question returns faster than relatives asking about your life plans, what should you bring when visiting? The Year of the Fire Horse makes it even more interesting, with brands going bigger on symbolism, design and gifting value. From nostalgic pineapple tarts and wellness hampers to collectible mahjong sets and festive coffee bundles, this running guide tracks the most noteworthy Chinese New Year 2026 goodies in Singapore so you know exactly what is worth buying, serving and gifting this season.
Old Seng Choon
Old Seng Choong’s Year of the Horse collection focuses on heritage flavours with premium upgrades, anchored by the new Applewood Bak Kwa, smoked over fragrant applewood and presented in horse-themed gift boxes. Each festive item, excluding Nian Gao, comes with a limited-edition auspicious scarf, reinforcing the gifting appeal. The range spans bak kwa, pineapple tarts, egg rolls, and traditional cakes meant for family gatherings and reunion tables.
Prices start at S$9.80 for Egg Rolls, while bak kwa ranges from S$45.80 to S$68.80, with Applewood Bak Kwa as the premium highlight. Pineapple tarts are priced between S$38.80 and S$45.80 per box of 12, and classic festive cakes such as Red Date Cake, Carrot Cake, Yam Cake, and Nian Gao are priced from S$38.80 to S$48.80. Selected items are available from 5 January 2026, with traditional cakes on pre-order from 18 December 2025.
The Coffee Bean & Tea Leaf Singapore
The Coffee Bean & Tea Leaf brings back a festive favourite with its Handmade Pineapple Tarts, a classic Chinese New Year staple made with buttery, melt-in-the-mouth pastry and generously filled pineapple jam. Each box weighs 300g, making it suitable for home snacking or as an easy crowd-pleasing gift. For the festive season, shoppers who purchase two boxes will receive a complimentary Spring Drawstring Bag, designed exclusively for Chinese New Year, while stocks last.
Adding a playful touch to gifting, the Teddy Bear Red Packet features a mini plush teddy bear holding a fortune bag filled with New Year wishes. It is available at S$5 with the purchase of the Lychee Rose Ice Blended drink, or S$10 per piece for à la carte purchase. Pineapple tarts are priced at S$19.90 for one box, or S$29.90 for two boxes with the complimentary drawstring bag, while stocks last.
Janice Wong
Janice Wong’s 2026 Lunar New Year lineup blends edible art with auspicious symbolism, led by the 70% Dark Chocolate Cashew Praline Sea Salt Horse. Crafted as a sculptural centrepiece, it combines deep cocoa notes with slow-roasted cashew praline and sea salt, designed for gifting as much as for sharing. The collection also features Dark Chocolate Mandarin Oranges, Chocolate Koi Fish, pineapple tarts, cookies, and curated hampers, covering both traditional and contemporary tastes.
Prices begin at S$28 for Dark Chocolate Mandarin Oranges (box of 8), S$38 for Chocolate Koi Fish (set of 3), and S$48 for the signature Horse chocolate. Cookie tins are priced at S$30 per flavour, with a CNY Assorted Cookie Tin at S$69. Hampers range from S$76 to S$316, including champagne-paired gift sets. The collection is available from 7 January 2026, in stores and online.
Godiva
GODIVA marks both the Year of the Horse and its centennial year with a festive collection inspired by the brand’s iconic Lady Godiva on horseback. The 2026 Chinese New Year range introduces new limited-edition chocolates, including Salted Caramel Dark Chocolate, Hazelnut Milk Chocolate, Orange Raspberry White Chocolate, plus Crispy Crunch Milk Chocolate Carré and Almond Dark Chocolate Carré. Packaging leans into red-and-gold horse motifs, with novelty gift boxes shaped as a wooden horse, lantern, and mandarin orange plush, making them easy conversation starters for home display or gifting.
Prices start from S$48 for the Carré Gift Box (15 pcs) and S$66 for the Mandarin Orange G Cube Truffles (18 pcs). Statement pieces include the Novelty Horse Gift Box (9 pcs) at S$68 and the Luxury Lantern Gift Box (30 pcs) at S$198. For premium gifting, festive hampers range from S$339 to S$469. The collection is available while stocks last at selected GODIVA boutiques and online.
Chatterbox
Chatterbox ushers in the Year of the Horse with a Lunar New Year cookie collection paired with a tableware collaboration under the “Island Bloom Collection”, created with Supermama and local artist Messymsxi. Inspired by Singapore’s flora and fauna, the bone china pieces are designed for festive hosting and gifting, while Chatterbox’s signature gourmet cookies return with one new flavour for the season.
Festive cookies are priced at $28 per tin, with the Secret Surprise Blind Box at $25, and bundle deals such as Any 3 for $75 or Any 5 for $128. Tableware prices range from $22 to $36, with the full Island Bloom Collection available at $108. The collection is available from early January 2026 at Chatterbox outlets.
Eu Yan Sang
Eu Yan Sang introduces its 2026 Spring Abundance Collection, centred on wellness gifting and nourishing reunion dining rooted in traditional Chinese ingredients. The highlight is the Master Chef Heritage Prosperity Pot, co-developed with Hong Kong chef Peter Tsang, layered with abalone, braised pork trotters, smoked duck breast, mushrooms and fish maw in a slow-braised broth symbolising reunion and abundance. Alongside reunion dishes, the collection expands into auspicious wellness gifts designed for family and corporate gifting.
Key gifting items include the Blooming Fortune Superior Crystal Concentrated Bird’s Nest Gift Set, Bucket of Gold wellness pails filled with tonics and bird’s nest, and Imperial Box Sets featuring premium health products. Additional options include abalone gift sets, wellness hampers and the Abundant Treasure Hamper. With every hamper purchase until April 2026, customers receive a scratch-and-redeem gift with prizes worth $268,888, and the brand donates 1kg of rice to Thye Hua Kwan Moral Society per hamper sold. Prices are not stated in the release.
Nespresso Singapore
Nespresso ushers in the Year of the Horse with Lunar New Year coffee assortments, gift bundles and two festive coffee recipes designed for hosting and gifting. The Lunar New Year capsule assortments are available for both systems, Vertuo (30 capsules at $42.60) and Original (50 capsules at $52.40), featuring flavours such as Pistachio Vanilla, Shanghai Lungo, Arpeggio, Caramello, and seasonal blends including Ginseng Delight and Active with Vitamin B6. To elevate home gatherings, Nespresso also introduces two auspicious recipes, Golden Delight for Vertuo and Prosperity Ride for Original, both inspired by Lunar New Year symbolism and available complimentary at Nespresso boutiques.
For gifting, limited-edition accessories include a Lunar New Year Mug at $28, alongside Lunar New Year bundles such as the Fortune Bundle ($68, U.P. $96) and Lucky Bundle ($68, U.P. $94). Gift-with-purchase items include Year of the Horse red packets and a Mandarin Bag with qualifying purchases. The Lunar New Year collection launches 7 January 2026, available online and at Nespresso boutiques for a limited time.
JÄÄDE
Finnish premium natural mineral water brand JÄÄDE introduces its Chinese New Year 2026 “Flow of Fortune” collection, featuring limited-edition festive bottles inspired by Finland’s traditional Himmeli ornament, a symbol of harmony, balance, and good fortune. Both Sparkling and Still variants are presented in 750ml glass bottles, each sealed with a refined festive design that blends Nordic minimalism with Lunar New Year symbolism. The collection is positioned as a clean, elegant non-alcoholic option for reunion tables and modern gifting.
Available in Singapore from 12 January 2026, the festive bottles are sold at selected Don Don Donki outlets including City Square, JEM, Northpoint, and Orchard Central. With every S$8 spent on JÄÄDE products, customers receive a complimentary set of eight limited-edition red packets featuring flowing water motifs. In-store shoppers also stand to win S$10 Don Don Donki vouchers, while online customers receive sure-win vouchers and a chance to win S$300 worth of JÄÄDE products.
1664 x Camille Walala Mahjong Set
Extending Lunar New Year celebrations into the weeks beyond, 1664 spotlights reunion and togetherness with a limited-edition mahjong set created in collaboration with French artist Camille Walala. Launching from 8 January to 28 February 2026, the set reimagines a timeless Lunar New Year tradition through bold abstract patterns and vivid festive colours, drawing on Walala’s playful visual language. The result is a contemporary collector’s piece that brings a design-forward twist to an age-old pastime, while still honouring the spirit of gathering and connection.
Designed to spark joy around the reunion table, the 1664 x Walala Mahjong Set turns game night into a statement moment where tradition meets modern creativity. The set is available exclusively as a gift-with-purchase, with shoppers receiving one set when they spend S$128 on any 1664 products at selected retail outlets and e-commerce platforms, while stocks last.
Carlsberg Singapore
Carlsberg charges into the Year of the Horse with a bold Chinese New Year campaign fronted by a collaboration with international rap artist SKAI ISYOURGOD (揽佬), paired with limited-edition festive beer designs and a highly covetable Carlsberg 一起發 Mini Mahjong Set. The campaign blends modern pop culture with traditional symbolism, featuring a special Carlsberg remix of “Blueprint Supreme (大展鸿图)” and packaging inspired by gilding lacquer art, showcasing a golden horse motif symbolising energy, success, and new beginnings. The limited-edition Carlsberg beers are designed to stand out on reunion tables and festive gatherings.
A key collectible this year is the Carlsberg 一起發 Mini Mahjong Set, available via lucky draw. Shoppers earn one entry for every S$30 spent on Carlsberg Smooth Draught in a single receipt at major supermarkets and official e-commerce platforms. Additional festive promotions include a free limited-edition wagon trolley (worth S$98) with a S$65 spend, “under-the-cap” prizes such as 60g gold bars and S$888 cash, and a 7-Eleven exclusive where spending S$8.80 on Carlsberg Smooth Draught gives a chance to win an iPhone 17 Pro. Prices of beer products are not stated in the release.
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