Visa Survey Reiterates Online Shopping Trend

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Shopping at Kuala Lumpur International Airport - Satellite Terminal

22 October 2012, Singapore – In a recent survey of 8,000 individuals from eight countries in Hong Kong, Korea, Japan, Singapore, Vietnam, Russia, Philippines and South Africa, online shopping is expected to grow with 92% respondents indicating they are likely to make purchases via the internet in the next year.   The Visa e-Commerce Monitor Research was a recent online survey conducted by Visa in collaboration with TNS from March to June 2012.



  • Online Shopping is expected to grow
  • Online research for products or services prior to online or offline purchase in on the increase
  • Physical books, CDs, DVDs, fashion and groceries are listed as the top three most browsed and transacted product categories in the past year
  • Four in ten consumers browse online for products or services via a mobile phone or tablet device last year
  • Countries with high mobile and tablet penetration will see a shifting trend towards device-based purchases
  • Browsing on mobile phones exceeded 40% in Korea, Hong Kong and Singapore
  • Hong Kong – 13% of online purchases on mobile phones and 11% on tablets
  • Credit cards – top method for online payments (67% of respondents) with 61% using a credit card for the last three online transactions. Webutation