MILKLAB from Australia has launched the Oat Milk in Singapore. The plant-based barista milk is available through participating cafes and foodservice outlets. Consumers can buy them from Lazada or Shopee.
MILKLAB Oat Milk is versatile for use in both hot and cold beverages. The Oat Milk is made with 100% Australian oats. It is rich and creamy giving a texture similar to full cream dairy. Rich with a natural, subtle sweetness that complements espresso coffee. Oat Milk is the fastest-growing plant-based beverage. It has grown by over 400% since 2017 according to the Café 2025 Report.
“Our team has spent countless hours working with baristas, coffee roasters and café owners to ensure our Oat milk offering would complement the comprehensive range of MILKLAB products. We spent two years in development and are proud to be launching a remarkable product that has been developed in collaboration with the industry, for the industry. I’m confident that baristas, resellers and distributors, coffee business owners and connoisseurs, as well as ‘plant-curious’ coffee aficionados who currently drink dairy and other plant-based milk with their coffee will be delighted to indulge in MILKLAB Oat milk for its exquisite taste while reaping its health benefits.”Peter Brown, Regional Director, China, Southeast Asia and Middle East, Freedom Foods Group, the brand owner of MILKLAB.
MILKLAB will also launch a Life & Coffee Incentive programme from 1 October 2021. This programme enables coffee lovers who are health-conscious to enjoy MILKLAB Oat milk with their coffee purchases at participating outlets. Consumers can opt for a free upgrade to MILKLAB Oat Milk on their coffee purchase.